According to investopedia.com, in the investment world, a value proposition refers to a company's ultimate marketing strategy to solidify its brand with consumers based on "what the company stands for, how it operates, and why it deserves their business."
So, for instance, I may want to buy a Tesla―as opposed to any other car―because:
It looks cool.
I respect Elon Musk and his values.
It offers the cutting edge of technology.
It’s better for the environment.
No value proposition can possibly be a one-size-fits-all approach, as people may have different reasons to want to buy a product.
The paradigm of value proposition can be applied to Jewish day schools. At a stressful time of online learning and exorbitant tuition fees, why should parents choose day school over Hebrew charter school, supplementary school or no formal Jewish education at all? How will Jewish day school benefit and enhance the lives of children and their families?
High-impact Jewish communities can only make effective change if we address challenges, pursue opportunities, and partner with others. Partnership with Purpose (PWP) builds diverse networks that revolve around shared visions and values and span across a variety of community purposes. We nurture the partnerships and relationships, understanding that every decision and collaboration must first start from a place of mutual trust. Success results in strengthening our community, schools, and institutions by being fiscally responsible, reducing overhead costs, sharing resources, and encouraging cross-pollination among our organizations.
The PWP model is built on trust of organizational leadership. There are, unfortunately, those who prefer to use the term “coopetition” meaning cooperation while being competitive. This mentality is destructive to community building and goes against the values of Partnership with Purpose. It fosters a sense of distrust and skepticism rather than building relationships anchored in our growth as a whole community.
